Built with Purpose
At the heart of every achievement lies intention — and our journey began with a clear one: to reshape the future of medical aesthetics in the region. Born Pioneering, we’ve always believed in innovation not as a trend, but as a responsibility. From day one, our goal has been to empower clinics and professionals with cutting-edge solutions that elevate both patient outcomes and business success.
Mission
To revolutionize the medical aesthetics industry by delivering innovative, reliable, and results-driven technologies — empowering clinics and professionals to provide exceptional care and long-term value.
- Constantly introducing cutting-edge, clinically proven devices
- Offering hands-on training and expert-level technical support.
- Building long-term partnerships with healthcare professionals.
Vision
To be the leading force in shaping the future of aesthetic medicine across the region — driven by innovation, guided by integrity, and fueled by our commitment to excellence. We pursue this by:
- Anticipating market trends and customer needs before they emerge.
- Investing in R&D and continuous product improvement.
- Establishing a strong presence across key regional markets.
Our Co-Founders
Behind every bold idea and every smart decision stands a team of passionate co-founders who laid the first brick of our journey. Each of them brings a unique perspective, diverse expertise, and unwavering commitment to innovation. Together, they shaped the identity of our company — not just as a business, but
Eng Ahmed Elrefaee
CEO
Eng Ahmed Abdelhameed
General Manager